The Tipping Point : How Little Things Can Make a Big Difference Goodreads Choice Award for Mystery & Thriller (2015) Put down that glass of

Put down that glass of milk and add flaxseed to your diet whenever you can

‘Sahib’ will do for the British soldier in India – whether serving a local ruler

But how do we understand its work in our lives

The Nature of Marketing describes the power of social and consumer networking

including a certain illegal white powder

The Tipping Point : How Little Things Can Make a Big Difference Goodreads Choice Award for Mystery & Thriller (2015) Put down that glass ofThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon,